123 MDS Logo & Identity

We were briefed to modernize the existing 123 MDS logo - we had to keep it very similar using same colors and overall structure, but simplify and make the new logo less bulky and more refined. We had to then apply the logo to a basic identity, some fulfillment, signage, vehicle branding as well as take the new logo and look to rejuvenate their website.

Original Logo

Primary Logo - on white and on navy

Primary Logo - on white and navy background design

Secondary Stacked Logo - on white and on navy

Primary Logo with services icons


Identity Elements

 
External Wall Flex-face Sign


Vehicle Branding - Design

Vehicle Branding - Final Application

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