With Ad Talent having an established identity in the industry, the challenge was to keep some aspects and the feel of the current logo, yet still design something fresh, eye-catching and unique. We designed a few directions but in the end, a similar but custom handwritten typeface was decided on (some of the other preferred options are also included further beneath the final logo below). This was also complemented by a similar yet fresh yellow star, linking this identity back to the original logo. Instead of using all the current colours in one logo, the existing colours were used as a pallette and applied to backgrounds across the range of business cards, presentation slides and other applications.
Sketches to neat redrawn logo
This is the first of two 'Work in Progress' directions we really liked, but which were too far from the current logo.
This is the second 'Work in Progress' direction we really liked - also a tad too far from the existing logo.