Primary Logo
Secondary Logo/Icon
Affordable Rigging Logo & Identity
Affordable Rigging briefed us to design a logo that needed to be simple and strong enough to be used when branding their equipment. It had to however also be unique when compared to the many standard 'rigging' type logos often seen in their industry. The idea of using the chevron from a crane's hook, to create a striking monogram was mirrored by creating a chevron 'A' on the secondary hook icon. This would be used as an interesting suspended icon on various identity elements.