We designed this logo and identity for a pro bono client, the legendary boxing trainer Alan Toweel. The idea here was to take a standard 'boxing' type logo and make it unique. We decided to use the actual shape of a championship belt as the holding device, but didn’t stop there. Bringing in realistic textures and creating a virtual 'logo belt' make the logo something very special. Some of the final CI elements include 'mini belt' business cards, cover sheets, letterheads and branding on some training gear.