Apteek Distillery Logo & Branding

'Apteek' is the Afrikaans word for 'Pharmacy'. The main concept and original idea, together with the full brand strategy, was generated by The Human.Kind Group – we just handled the crafting of the logo, and we are subsequently developing all the identity and brand elements from here on. Still a 'work in progress' at this stage as the guys are busy getting ready to launch soon – so watch this space for some exciting developments from this interesting and awesome brand!

Simpler main identity Logo – Color usage on light and dark backgrounds


More intricate logo for labels – Color and greyscale usage on light and dark backgrounds


Primary and secondary icons which can be used alone or together with the logo


200ml and 1000ml sample bottles with interim labels
   
    
    
     
   


Close-up of some of the sample bottle label options
   
    
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