Auto & General Logo Overhaul
With the redesign of the A&G logo, we had a strong heritage of 25 years to consider – the branding at the time was considered timeworn and outdated, yet very credible. So we kept to the same format and structure, modernising the logo's feel dramatically. This meant losing the holding box, ditching the out-dated font and creating a new and sexy 3-D '&' icon. When the new logo was launched, the change in the consumers’ staid perception of the brand was remarkable and accompanied by a full re-launch campaign, the new brand identity has turned the brand around!