Budget Insurance Logo Overhaul

When Telesure saw what a logo revamp did for Auto & General, one of the other brands in their stable, it wasn’t long before we were asked to tackle Budget as well. While the name of this brand is synonymous with what it offers, that didn’t mean the design and look of the logo had to stay back in the 80s. Moreover, as it is a well-known and established brand, we had to make sure the updated logo and brand were still recognisable, yet fresh – thus using similar layout and the pre-established colour palette was a prerequisite. We decided it was necessary to redesign the font and simplify the logo to make it cleaner, resulting in a modern logo with legacy and legs.