A few current Clover cheese packs with the new Elite logo applied.
Few of the other non-final options of the Elite logo
Clover Elite Cheese New Logo
We were briefed to design a new logo for Clover cheese range, which they were going to rename 'Elite' - this logo was going to replace the old Clover logo on their full range of cheese packs. The challenge was to create a logo that would fit in the current space on all the packs, had to be striking and new, but still had to ensure the pack was still recognisable to the consumers as the Clover cheese range.