Krush has always been a brand of fruit juice loved by many - it was a really exciting project to be part of with Clover. The Krush logo itself needed a touch of refreshing, as well as the fruit and juice imagery on the labels and packs. The brief was to make fruit more prominent and visible, as well as look 'fresher' on the packs. This new look and design was also carried through to all their Clover truck and POS branding.
Old Krush logo
The new Krush logo
A few of the new Krush 1,5l bottle labels
The full range of the new Krush 1,5l bottle labels