Different Life Logo & Identity
Different Life is one of the companies forming part of Different Group, who believe in doing business very differently. Playing on the ‘different’ angle, we decided to use a visual element that symbolises ‘difference’ or ‘uniqueness’ – thus the idea of DNA was incorporated, as every DNA strand is unique. We also had to make this logo adaptable for the other businesses within the group, namely Different.org, Different Property (the first of the companies to market, which we originally designed in blue) and a few others launching down the line. When the main company, Different Life, had to be launched we changed the colour to amber, because the blue would not have been a good colour to differentiate them in their industry.