Easylife Kitchens has been around for many years. Their previous logo and image was seen as “mom and pop”, and thus unprofessional to a degree. Our solution was to redesign the full identity into something simple and slick, with a classic European feel, and then to launch it internally and externally. We designed a very striking, warm an inviting icon that would be strong enough to eventually stand on its own. The old logo was very outdated and didn’t mirror the contemporary kitchens the company creates for its customers – we had to change that drastically!