Geezers Plumbing was established in 1997. The original brief was to come up with a logo that emulates the heritage yet downplays the 'geezer' aspect, as they do way more than repair and install geezers. Thus some of the first round logo directions (shown towards the bottom) were a more vintage application. However the client settled on a more modern and simple icon type identity that could be applied to their vehicles in a cost effective way - full vinyl-wrapping was not an option. We created a simple 'logo with strip' method which could work easily across all vehicle types. The formation of the letters in the logo holding shape, together with the font used, alluded to piping used in plumbing. A horizontal and vertical logo permutation was created for different branding spaces.