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With the city of Durban being at the coast, the people who run this dealership are passionate about sea-life. Thus the use of the environmentally-threatened Great White shark in their new logo was a prerequisite. Although the logo would be mainly used in full-colour, we had to simplify the shark icon, to also be used in one-colour applications. The attached logos display the full range from full-colour to single-colour, as well as various colour background applications.