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We were briefed to design a T-shirt for the Durban Harley-Davidson dealership, which had to be eye-catching, original and which could have elements from the Durban logo we re-vamped last year. We weren't permitted to use the H-D Bar & Shield logo anywhere, as the dealership were not selling the shirts as official merchandise, but rather using them as desirable 'give-aways'. Thus we also had to keep the cost in mind and only use a few spot colors. Our idea was to use the shark from the HD Durban logo and incorporate some eye-catching typography around it as well as bringing in some typical H-D motorcycle elements.