Harley Tyger Valley Identity
The brief for the redesign of Harley-Davidson Tyger Valley's logo was to use the image of a tiger, even though the brand name’s spelling is different. Flame designs, being a common feature in many motorcycle paint schemes, were used instead of tiger stripes. In addition to these 'flame tiger stripes', we actually created tiger claw slashes that could be used as an intriguing design element, which works well on a few CI applications, such as the company’s branded vehicle. Another idea was adding some appropriate textures on the business cards, hinting at their unique custom bikes with their “clear-coat grinded metal” paint technique.