Latora Athletic Logo & Branding
Latora Athletic is a small retail outlet specializing in hockey equipment and gear. They approached Turbine to do an overhaul of their logo - the existing identity was near to non-existent and had no consistency across all their marketing and branding. We wanted to liven up the look as it called for being a sporty and funky brand, selling all the latest trendy-colored equipment and gear to athletes. We are also in the process of redesigning the signage and standardizing the shop interior - so watch this space!