Latora Travel Logo
Latora Travel is another business venture linked to the retail sporting business, Latora Athletic. Turbine was briefed to design this logo to be based and linked closely to the other brand. We had to find a nifty way for the letters ‘LT’ to work well in an icon, as well as align to the kind of business they are conducting – thus, a subtle aeroplane-shaped ’t’ was the answer. The client wanted to change the colours, yet keep the logo ‘funky’ – as with the use of Magenta in the Latora Athletic logo, we decided to keep to the use of basic process colours and used of Process Cyan and Yellow for this logo. A slight font variation was also required, to break away from the more ‘frat’ type font used for their retail sport brand.