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Mukwa Plant Hire is a heavy duty earth-moving equipment company based in Botswana. Mukwa is an indigenous tree to the area - we were briefed to find a creative yet subtle way of incorporating it into the logo. With the combination of a 'grader bin and arm’ icon and the letter ‘k’, a subtle Mukwa tree was formed. The type of business was emphasized by using a similar yellow to the color used on their equipment.