Participate Logo & Identity
When we were approached by Participate to revamp their logo, we had to modernise it yet keep the icon of the ‘clicker’ keypad. Together with redesigning the typeface, we developed a simpler yet more striking icon, still displaying the buttons of a clicker and also acting as a “P”. Technology is a key attribute of their business, so displaying the info statically on business cards wasn’t the most creative and effective way to portray this. Thus individual QR codes were added to each business card, so that by scanning it, the person’s info can be saved to the user’s smart phone contact list.