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Phila Sonke is the name given to an umbrella brand that needed to be created, for a healthcare institute in Soweto. The brief was to create an identity that would emulate their vision to 'inspire wellness through community'. We had to use a few symbols to strengthen these aspects: - a spiral: depicting a wheel chair covering the 'rehab' offering - the hands turning the wheel: suggesting 'support and community' - hands changing into a leaf: eludes to wellness. The use of these elements, together with the rough typography and wording making up the shape of Africa, was the best way localize the logo.