Phila Sonke is the name given to an umbrella brand that needed to be created, for a healthcare institute in Soweto. The brief was to create an identity that would emulate their vision to 'inspire wellness through community'. We had to use a few symbols to strengthen these aspects:
- a spiral: depicting a wheel chair covering the 'rehab' offering
- the hands turning the wheel: suggesting 'support and community'
- hands changing into a leaf: eludes to wellness.
The use of these elements, together with the rough typography and wording making up the shape of Africa, was the best way localize the logo.