Powasol Logo & Branding
We were commissioned to redesign the Powasol logo, as it was in dire need of more than ‘just an upgrade’. The essence of the brand had to still be identifiable as this well-known product has been on the shelves for quite a few years, so we kept to similar colours and overall basic layout, but upgraded the logo using a simple yet strong font, a cleaner feel, and a striking new star icon representing the ‘a’, grounding the logo in the name itself. New packaging labels for this brand were also required and designed using images of the different surface textures the product cleans - colour and icons differentiated the products.