Spine & Sport Logo & Identity
Spine & Sport are a Chiropractic practice specializing in sport treatments and injuries. The idea for their new logo was to incorporate a ‘sport’ aspect, combining it with a representation of a human spine. A few ideas were presented, but in the end (with one of the doctors being an avid cyclist) the idea of a bicycle chain was used. The sporty yet clean and strong front was also created specifically for this logo.