![](https://cdn.myportfolio.com/b83c7c4d8947315a1cb8ed4ab070afae/a07c61bbb0216c1afa56c058_rw_1920.png?h=9538d0031a96b160218b16e9d1c720c1)
![](https://cdn.myportfolio.com/b83c7c4d8947315a1cb8ed4ab070afae/f320c06f18d7c5db1a2253b1_rw_1920.png?h=41236f4181ddf9bdcf71f98d581e8ea8)
![](https://cdn.myportfolio.com/b83c7c4d8947315a1cb8ed4ab070afae/ba2b75731aadb4a93ee079e6_rw_1920.png?h=6351d611b9bd0504667ad0f9f7fa5de5)
![](https://cdn.myportfolio.com/b83c7c4d8947315a1cb8ed4ab070afae/feecb33f7b54db8b88930d26_rw_1920.png?h=d37eb8e9093e4132a4d9cb0b8c2bd101)
![](https://cdn.myportfolio.com/b83c7c4d8947315a1cb8ed4ab070afae/cb52a14b2ee9843fcc4a64f2_rw_1920.png?h=27ac639b4b7e39b758491a8adb9fb6ca)
![](https://cdn.myportfolio.com/b83c7c4d8947315a1cb8ed4ab070afae/1707bec24c3809b646ea4c55_rw_1920.png?h=38e96943429bc8385b66a27596bca9fb)
![](https://cdn.myportfolio.com/b83c7c4d8947315a1cb8ed4ab070afae/1258ac89f99de224943af252_rw_1920.jpg?h=a5e77f404eebc679c7817b95692a0841)
![](https://cdn.myportfolio.com/b83c7c4d8947315a1cb8ed4ab070afae/f92fe56d2397ca7718663f46_rw_1920.jpg?h=77395a3ad318f21ab8171629cadf60c1)
![](https://cdn.myportfolio.com/b83c7c4d8947315a1cb8ed4ab070afae/abcb6cdad42b54249261bc1e_rw_1920.jpg?h=9cac69040fc4af674fcf059d0f725846)
![](https://cdn.myportfolio.com/b83c7c4d8947315a1cb8ed4ab070afae/33759226b6f308d17fcddbd3_rw_1920.jpg?h=3a5e47395097303161343c662c8af6de)
Spine & Sport are a Chiropractic practice specializing in sport treatments and injuries. The idea for their new logo was to incorporate a ‘sport’ aspect, combining it with a representation of a human spine. A few ideas were presented, but in the end (with one of the doctors being an avid cyclist) the idea of a bicycle chain was used. The sporty yet clean and strong front was also created specifically for this logo.