Strongear is a brand specializing in active wear and premium lifting apparel, only trading in the U.S. at the moment. Turbine was commissioned to design a wordmark, which was to accompany the 'SG' shield icon, already designed by the owner. A few identity elements were also required - part of these was to create a clever icon, using the Strongear 'S' and 'G', along the same lines as the 'split-G' from the wordmark. We also designed a striking eagle emblem and a few branding elements for the final clothing - from badges to various labels, which could be used as silicon or embroidered items.
We were also involved in the branding design of some of the actual clothing, but due to most of these in production phase at the moment, they are not being displayed just yet. However, a few of the more basic tee shirt designs have been included below. Some of these designs needed a script version of the wordmark, for the men's and ladies' clothing, which was designed in a classic retro typographic style.
A few identity elements - icons, headers and business cards: