One of the first processes we undertook for Supa Quick was to analyse the positioning and image of the existing brand. With a new positioning strategy in place, we began the rebranding process. The resulting logo and identity fully transformed the brand, taking the brand image from its dated historical foundations into the slick technology-based market of today. A fully customised typeface and additional accent colour added a totally new dynamic to the previously staid brand look. (The first image shows the journey of the logo). The rebranding roll-out across their 250 stores nationwide, was extensive and took quite some time. We had to reconsider many elements, from the signage and store interiors to full vehicle fleet branding, alternate exterior branding and new staff clothing. We also were required to create a full corporate identity and guideline manual to lock down all the new branding parameters.