For this client, we had to come up with a strapline that goes way beyond the norm when it comes to a ‘consultant’ company. This client is an extremely exuberant person and wanted to bring that quality into the CI. So it needed to be classy but not strictly corporate. The main idea was something slightly offset and thus the slight angle to the structure was adopted. The funky colours were prerequisite and it so happened to be the favourites in her wardrobe. The linked letters play on the fact that this client is a very connected businesswoman and those relationships are paramount to her business.